For thousands of years people have asked, "Why do I feel so terrible?" But for thousands of years people could have asked the much more general question, "Why is there such a thing as morale?" However, the question would have made no sense-- until now, in the light of modern evolutionary theory. My hypothesis: This utterly familiar phenomenon of morale is no accident or side effect, but a grand heuristic for the organization of social life for gene benefit, a sweeping mechanism for the organization of society and the aggrandizement of the fittest. It organizes attempts by all individuals to better themselves in prosperity and reproductive benefits. And from this system (in non-obvious ways) flow the familiar phenomena of morale and demoralization, depression, self-destructive behavior, cruelty and victimization, and the quaint sexual madness of the human species. There are still millions of people who believe that the Macintosh represents creative liberation. For this astounding propagandistic achievement we can thank the Regis McKenna public relations company The biostatus concept sandwiches together these two familiar aspects of life. We feel biostatus as well-being: exhilaration, energy, euphoria, vigor, strength, confidence, competence, concentration; or, on the down side, as dejection, depression, paralysis, illness; even loss of the will to live. Suppose they gave you MTV, and in return took away your right to vote? Would you care? Some of us would. The Little TransQuoter Demonstration of principle